Our Director and Head Jeweller Michael, has been designing and handcrafting jewellery for over 17 years. He began his apprenticeship at the age of 16 where he discovered a knack for creating beautiful jewellery. Continually evolving and shining in creativity, his passion and enthusiastic attitude is evident in every fine detail of his creations.

After working in the jewellery industry for many years and gaining his experience in the field, Michael realised that there was something missing. A direct connection between the jeweller and the customer.

From this, the idea of allowing the customer to have a one on one relationship with the jeweller emerged; bringing to life a whole original concept where they are involved in every step of the process. Right from the selection of the diamond, to the type of gold/ platinum they desire in their intricate design. Michael truly believes that educating his clients is key.

We invite you to let go of the traditional method of finding that perfect piece and get a taste of the unique VIP Michael Arthur experience.

"My aim is to ensure the client makes an educated decision in selecting the finest quality to suit their budget. I always want to ensure they feel confident in their decision so we cover everything from colour, clarity, cut and carat weight during the decision making process. Allowing them to understand exactly what they are purchasing is key.”  – Michael Arthur